Proven Results. Real-World Impact.

From startups to established companies, we help organizations overcome unique challenges by unlocking clarity, accelerating delivery, and driving meaningful impact.

Explore our case studies to see how we've applied our expertise in product strategy, AI integration, and organizational transformation.

Case Studies

Aligning Product & Process at Scale

Company Snapshot

Global executive search firm | 500+ employees | Product + Ops

The Challenge

The product team at faced mounting complexity as the organization scaled. Fragmented priorities and reactive product delivery led to siloed teams and unclear accountability. Cross-functional collaboration, especially between product, engineering, sales, and customer success, was hindered, resulting in duplicated efforts and a lack of strategic alignment. Leadership also struggled to connect strategic goals with execution.

The Path & Planning

To restore clarity and momentum, a comprehensive product operations audit was conducted. This included mapping delivery workflows, evaluating prioritization mechanics, and assessing roadmap governance.

  • Audited existing product ops processes to uncover bottlenecks in planning, communication, and execution.

  • Designed and implemented an OKR-aligned product operations framework, creating structured rituals and reporting flows tied to strategic outcomes.

  • Introduced centralized tooling using ProductBoard and Notion for documentation, and integrated with Jira for issue tracking and sprint planning, providing a shared source of truth.

  • Facilitated alignment sessions with senior leadership to realign priorities, establish accountability, and drive buy-in for the new operational model.

The Outcome

Reduced roadmap churn by 50%, resulting in more stable delivery pipelines.

  • Increased delivery forecasting accuracy within a single quarter by tightening the feedback loop between teams.

  • Established a product ops cadence (quarterly planning + biweekly reviews) that was later adopted by three other departments.

  • Elevated product visibility at the leadership level, enabling better strategic decisions.

Tools Used

Notion, Figma, Productboard, Custom OKR Framework

AI-Powered Product Development

Company Snapshot

Early-stage startup | B2C Career Tech Platform | Founder-led

The Challenge

Developing an AI-integrated platform for job seekers presented significant hurdles. The infrastructure needed to support intelligent, scalable, and context-aware experiences was lacking. As a solo founder without a full engineering team, building a nimble, modular tech stack capable of delivering real-time AI capabilities across multiple user touchpoints was essential. This challenge required innovative solutions to ensure the platform's effectiveness and scalability.

The Path & Planning

A modular, cloud-native system that enabled seamless AI integration across the entire product was architected and implemented to bring the product vision to life.

  • Designed a lightweight, serverless architecture using AWS Lambda for compute, Supabase for structured data storage, and OpenAI for all natural language processing tasks.

  • Built a custom Chrome Extension to scrape and parse job descriptions from LinkedIn, Indeed, and other job boards in real time.

  • Developed a resume ingestion pipeline, allowing users to upload resumes, extract metadata, and map them to job requirements using AI-driven keyword extraction.

  • Integrated OpenAI-driven resume tailoring, enabling real-time generation of personalized resumes aligned to specific job postings.

  • Instrumented token-level tracking of OpenAI usage per user to monitor cost and usage behavior, laying the groundwork for a product-led growth (PLG) billing strategy.

The Outcome

Delivered an AI-powered MVP capable of matching resumes to job descriptions in real time and generating custom outputs.

  • Created a scalable, testable product infrastructure supporting multiple deployment environments (dev, QA, main).

  • Enabled deep personalization through AI with minimal manual input, unlocking differentiation in a crowded job search market.

  • Positioned an early-stage startup for PLG growth with embedded telemetry and a modular codebase ready for future expansion.

Tools Used

Lovable.dev, Cursor, AWS Lambda, Supabase, OpenAI APIs, ChatGPT, Chrome Extensions, GitHub Actions

Digital Transformation of Legacy Company

Company Snapshot

Legacy media company | 200+ year-old newsroom | Digital product & design transformation

The Challenge

A legacy media organization aimed to transition from a print-centric model to a modern digital-first news outlet. The existing digital platforms were outdated and inconsistent, leading to poor mobile engagement. Additionally, the product team operated in silos, lacking integration with editorial leadership. This fragmentation hindered cross-functional collaboration and delayed the development of a cohesive digital strategy. There was an urgent need to reimagine the reader experience while simultaneously building internal capabilities to support continuous digital product development.

The Path & Planning

Led a company-wide initiative to modernize both the user experience and internal product capabilities.

  • Established a formal product management function within the newsroom, bridging the gap between editorial, design, engineering, and business leadership.

  • Led the complete redesign of the website and mobile app, introducing a responsive, reader-centric interface with improved content discovery.

  • Conducted extensive user research and analytics reviews, surfacing pain points and behavior trends across reader segments.

  • Built a cross-functional product team, instituting agile development practices and design thinking rituals to drive iteration and alignment.

  • Collaborated with editorial leadership to ensure that product strategy amplified journalistic impact, subscriber value, and civic engagement.

The Outcome

Launched redesigned digital platforms that increased engagement and improved subscription conversion rates.

  • Embedded product thinking into the newsroom’s culture, influencing how stories were packaged and prioritized.

  • Elevated digital literacy and collaboration across departments, paving the way for ongoing innovation.

  • Positioned the organization for long-term sustainability by aligning business, editorial, and technical goals around reader experience.

Tools Used

User Research, Agile Delivery, Figma, Google Analytics, Jira, Cross-functional Team Leadership, Responsive Web & Mobile Design